VW’s sporty Spanish brand Cupra has announced that it already has almost 350 deposits for it’s new “Born” electric hatchback, just 4 weeks after opening for pre-orders with a price tag of $59,990 (before on road costs).
Potential buyers should be aware of the fine print “Manufacturer’s recommended driveaway price (MRDP) is indicative only” because as we know Covid, supply chain issues and movements in the Aussie dollar can change prices substantially.
Launched in 2018, CUPRA has its corporate headquarters and a racing car workshop in Barcelona.
Australian deliveries for the electric hatchback with 511km claimed WLTP range begin in late March/early April 2023. The current pre-order list stands at 343 and once that hits about 400 that will be the first batch to be delivered in Australia.
The sportily styled fast hatchback has been selling well overseas which is not surprising considering specs such as 310Nm of torque and 170kW max power enabling acceleration of 0-50km/2.8s and 0-100km/7s.
CUPRA Australia Director Ben Wilks said:
“For CUPRA’s customers, almost all of whom are private rather than fleet buyers, BEV technology is affordable and the ultimate solution to removing fuel costs and tailpipe emissions. For them, and a growing numbers of Australian, no considerations could be more critical.
“As a brand we are moving quickly into a fully electrified future, and the response to the CUPRA Born demonstrates that Australians have a voracious appetite for plug-in models that both reduce their emissions, are stylish and fun to drive”.
“Being compact, rear-wheel drive, with instant torque and teamed with a long 500km-plus range places the Born in a unique position in the market – and all for less than $60,000 before on-road costs.”