In the age of digitization and information, digital communication plays important in deriving your daily habits and lifestyle. You must have seen – that once you search for something – the ads in your email, WhatsApp, and Telegram start displaying similar products. Some apps, instantly, start communicating with you in your WhatsApp window soon after you leave a query, hence making a big difference to your choices and lifestyle.
In 2023, customers demand personalized and real-time updates from the organizations they engage with. From updates regarding banking transactions to delivery updates about online shopping, customers seek automated and personalized communication.
SMS, or Short Message Service, is a communication tool that has changed the way people communicate with each other. With the advent of mobile phones and cellular networks, SMS has become the preferred mode of communication for millions of people around the world. In this article, we will explore the various benefits of SMS and how it has become an indispensable tool for telecommunication companies.
Considering this need for corporate communication, an app, Equence provides modern connectivity solutions to enterprises. The programmable API acts as a channel between businesses and their customers, helping brands communicate with their customers. With Equence, organizations can send business messages to their customers via in-app messages, SMS messages, web push notifications, emails, and more.
Equence’s programmable API allows enterprises to send automated WhatsApp messages as well. It lets businesses set specific triggers to be set off when customers perform specific tasks or send specific messages. Equence has been providing a WhatsApp API to businesses since before the platform amassed massive popularity worldwide. The API can also be used to send pre-recorded voice messages to customers to ensure seamless connectivity.
Amber Jain, the COO of Equence, considers seamless digital connectivity as the need of the hour. He says, “Equence allows businesses to build such strong relations with their customers, ensuring that they stay ahead of the curve.”