The Hotels Network Launches Personalization Platform to Help Hoteliers Boost Direct Revenue |

The Hotels Network Launches Personalization Platform to Help Hoteliers Boost Direct Revenue |

Today, a personalized customer experience is an expectation of consumers, and this includes hotel guests. This is why THN is doubling down on personalization to provide hoteliers with precisely what they need to accompany visitors throughout every step of the online booking journey to boost conversion rates and grow their direct channel.

Completely reinventing personalization, this pioneering website technology with extensive new capabilities allows hoteliers to:

  • Save time: Hoteliers can now choose from templates with tried and tested website messages or create and automatically apply brand themes to any or all of their properties.

  • Enjoy total flexibility: The platform is fully no-code with a user-friendly interface, so anyone is able to personalize the hotel website experience in real time, without any tech configuration, additional programming or developer help.

  • Think mobile-first: The mobile experience is optimized for users with new configuration options and layouts that will integrate messages seamlessly.

  • Predict behavior: Enhanced targeting rules and optimized audiences that accurately predict user behavior mean that hoteliers can display hyper-relevant content to their website users.

  • Visualize and experiment: Workflows allow hoteliers to build their desired customer journeys visually, with built in A/B testing and interactive dashboards to optimize performance.

THN’s Founder, Juanjo Rodriguez, explained the reasoning behind the launch, “At The Hotels Network, we have a vision. It’s about reinventing personalization, throughout the entire online user journey. Our endgame has always been to grow the revenue of the hotels within our network. With this unique product we are able to accomplish just that, all while saving hoteliers valuable time and resources.”

Hoteliers can benefit from THN’s reinvented personalization platform by visiting the company’s website today to speak with an expert about building an effective direct channel growth strategy.

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